General Education · Learning Games
Validating an idea with customers
Building a Business · Idea validation · 2 lessons · 4 questions · 1-min video
Dave Fletcher's closing summary of customer discovery: testing assumptions quickly and cheaply, looking for customer enthusiasm, and two books to go further.
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Sources and credits
From the lecture by Dave Fletcher (Founder and Managing Director of White October), Building a Business 2014, Saïd Business School, University of Oxford. Every lesson links to its part of the video on YouTube.
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