General Education · Learning Games
Revenue projections: price, volume, market size
Building a Business · Financial projections · 8 lessons · 24 questions · 21-min video
Thomas Hellmann shows how to build a revenue projection as price times volume: deciding what to count, three ways to set prices, the S-curve, and checking a top-down estimate from market size against a bottom-up one from capacity.
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Sources and credits
From the lecture by Thomas Hellmann (Professor of Entrepreneurship and Innovation, Saïd Business School), Building a Business 2014, Saïd Business School, University of Oxford. Every lesson links to its part of the video on YouTube.
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